From Kyla Farroll: Although the calendar year did not transpire as I originally thought, I wanted to take some time and share what this year looked like, through my eyes, for the OneBadger CRM program.
From hiring our students to sponsoring research, there are many reasons why businesses develop relationships with UW–Madison. But keeping track of all that activity is a challenge.
For Megan O’Rourke, it was basically a professional dream come true when the Office of Business Engagement was selected for the Salesforce CRM pilot, part of the OneBadger CRM Initiative.
With over 45,000 applications submitted in the last admissions cycle, thousands of questions came in from prospective Badgers. That’s where Nathan Trick comes into the picture.
The OneBadger vision to create a 360-degree circle of support for learners is moving forward, and you’re invited to come along for the journey.
Talk about a whirlwind. On her first day on the job with Continuing Studies, Megan McDonald immediately jumped into the design & launch of a trailblazing technology platform for recruitment.
In order to achieve a human-touch level of individualized support, the online undergraduate degree program is implementing the high-tech Salesforce customer relationship management (CRM) system.