UW–Madison CRM
Connect • Engage • Empower
CRM is both a technology and an approach to manage and support customer touch points across programs and departments.
With CRM, we can understand the relationship our constituents have with UW–Madison and its many departments and programs.
Currently Offering:
Salesforce Can:
- Enhance a constituent’s visibility and accuracy across departments
- Personalize engagement & communications
- Empower decision making with data, insights & efficiency
Your Constituent Data, All in One Place
What is Salesforce?
Salesforce is a powerful database that acts like a central nervous system for the entire campus. This assists in centralizing data and streamlining operations across the entire academic lifecycle.
Why CRM?
Use CRM data-powered insights to make strategic decisions that improve learner outcomes and drive returns for UW—Madison. Individual departments and programs track and organize their constituents to improve communication and interaction.
Right Contact • Right Time • Right Information
Learn More
Find out how to adopt CRM for your UW–Madison department or program.
