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Year: 2020

OneBadger CRM: 2020 Year in Review

Posted on December 28, 2020

From Kyla Farroll: Although the calendar year did not transpire as I originally thought, I wanted to take some time and share what this year looked like, through my eyes, for the OneBadger CRM program.

Posted in Spotlight Program

Strategic Partnerships “Org” In Salesforce Paints Clearer Picture Of External Relations

Posted on November 24, 2020

From hiring our students to sponsoring research, there are many reasons why businesses develop relationships with UW–Madison. But keeping track of all that activity is a challenge.

Posted in Spotlight Program

Meet Megan O’Rourke, Lead Salesforce Admin For OBE

Posted on November 24, 2020

For Megan O’Rourke, it was basically a professional dream come true when the Office of Business Engagement was selected for the Salesforce CRM pilot, part of the OneBadger CRM Initiative.

Posted in Spotlight Staff

Meet Nathan Trick, Lead Salesforce Admin for OAR

Posted on October 26, 2020

With over 45,000 applications submitted in the last admissions cycle, thousands of questions came in from prospective Badgers. That’s where Nathan Trick comes into the picture.

Posted in Spotlight Staff

OneBadger CRM Strategy Engagement Kicks Off

Posted on October 20, 2020

The OneBadger vision to create a 360-degree circle of support for learners is moving forward, and you’re invited to come along for the journey.

Posted in Spotlight Program

Meet Megan McDonald, Lead Salesforce Admin for DCS

Posted on September 21, 2020

Talk about a whirlwind. On her first day on the job with Continuing Studies, Megan McDonald immediately jumped into the design & launch of a trailblazing technology platform for recruitment.

Posted in Spotlight Staff

High-Touch, High-Tech: How UW–Madison Online Is Using a CRM to Support Learners

Posted on September 16, 2020

In order to achieve a human-touch level of individualized support, the online undergraduate degree program is implementing the high-tech Salesforce customer relationship management (CRM) system.

Posted in Spotlight Program

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